Apple has released 3 new iPhone commercials once again themed around showing the diversity of apps for the iPhone. The fast-paced commercials blitz through 6 apps each (previous ads focused on only 3). There is a lack of an overarching theme to the app selection, something present in previous ads. A new background song is featured: “Submarine Symphonika” by The Submarines.

Dine In, Dine Out

• TripCase (free, iTunes link): Flight information toolkit with push notifications for flight delays. Shows flight departures, arrival status, security wait times, baggage claim locations, gate changes, co-share information.
• New York Subway 09 ($4.99, iTunes link): Hand-drawn map and route planner for NYC with places of interest included. Unique feature is that route planning does not require an Internet connection.
• Epicurious Recipes & Shopping List (free, iTunes link): Over 25,000 recipes. Save your favorites. Create recipe-specific shopping lists. Search recipes by keyword. Turn the iPhone on its side to get step-by-step cooking instructions for recipes.
• Zagat To Go ’09 ($9.99, iTunes link): The classic and trusted restaurant guide on your iPhone.
• Quickoffice Mobile Office Suite ($9.99 , iTunes link) : Create, open, and edit Microsoft Word and Excel files. The best office suite for the iPhone.
• Gap Stylemixer (free, iTunes link): dress a virtual mannequin with clothes from the Gap. Share your outfits with friends over Facebook, steal ideas from others.

Nature Lovers

• iXpenseIt ($4.99, iTunes link): Simplifies expense tracking and budgeting. Store photo receipts. Track mileage with customizeable reimbursement rate. Export reports in .csv or html via email or WiFi. Password protection.
• DailyFinance (free, iTunes link): Get stock quotes. Track multiple portfolios. Get customizable financial news.
• GuitarToolkit ($9.99, iTunes link): Accurate guitar tuner and guitar chord encyclopedia. Metronome. Search for chords and scales. Lefty mode.
• Lonely Planet Mandarin Phrasebook ($9.99, iTunes link): Travel phrase book. Get audio examples of phrases as well as phonetically spelled out phrases.
• iBird Explorer Plus ($19.99, iTunes link): Field guide to birds. Audio of bird songs and calls, hand-drawn pictures as well as professional photographs, search feature, and lifetime updates.
• Pizza Hut (free, iTunes link): Order pizza from your favorite Pizza Hut location with this slick little app feature interesting animations.

Pass Time

• Fandango (free, iTunes link): Find movies near you. Purchase tickets.
• G-Park ($0.99, iTunes link): Park your car, open the app, and hit Park Me! Get lost, then find your way back to your parked car using turn-by-turn directions. Add notes or take a photo for additional comfort in finding your way back to your car.
• VocabWiz College Vocabulary ($4.99, iTunes link): Study for the vocabulary portion of the SATs and college tests with 4500+ commonly tested words with example sentences. The app reads the text to you. Quiz mode for self-assessment.
• 365 Crosswords ($4.99, iTunes link): A year’s worth of crossword puzzles from Simon & Schuster. Features pen or pencil mode.
• Classics ($2.99, iTunes link): eReader app for the iPhone that comes with over a dozen books. Very elegant interface.
• ABC Animals ($1.99, iTunes link): Makes learning letters fun and mobile for small children. Flashcards display colorful letters. Features accompanying audio to help kids learn to recognize and say letters. Kids can practice drawing the letters with their fingers using the app.

The commercials are unusually fast-paced. I don’t think I’d remember or recognize any of the apps after viewing it on TV. What do you think? Good commercials?

Apple has released two new iPhone commercials called “Share” and “Travel.” The focus is once again on apps, with the ads featuring three each.

Share

“Share” is themed around sharing information or some downtime using the iPhone. The apps featured are:

Mover (free, iTunes link) makes transfering images, contacts, text clippings and bookmarks to other nearby iPhones easy with just a flick of the finger. Just connect to the same WiFi network, open Mover on both iPhones, and start flicking.

Bump (free, iTunes link) lets you share contact info by bumping two iPhones together. It works over 3G, EDGE, and WiFi for both the iPhone and iPod Touch. Both devices need to have the app open for it to work.

Scrabble ($4.99, iTunes link) is the classic board game that can be played against a friend over WiFi or through Facebook.

Travel

“Travel” focuses on apps that make traveling easier. In particular, a Paris vacation. The apps featured are:

Rick Steves’ Historic Paris Walk ($4.99, iTunes link) is an interactive Paris travel guide that features text, audio, and video that will narrate the history and other interesting facts about points of interest throughout the city.

Paris Metro 09 ($4.99, iTunes link) is a route planner for public transportation in Paris. Tap on the map for location information, search, or choose from a list of locations. Points of interest, museums, hotels, parks, restaurant, shops, hospitals, streets, etc, are also included. The route planner will automatically suggest the nearest station to any place of interest you select.

Postman ($0.99, iTunes link) lets you create and send digital postcards on the iPhone using your own pictures or a Google Map of your location.

Both commercials end with the tagline “There’s an app for just about anything.” The background music is “Mr. Pitiful” by Matt Costa (iTunes link).

“Skateboard” focuses on the iPhone 3GS’s video recording and editing abilities. The video features a close-up of the screen of an iPhone as it records a skateboarder on a ramp (with curious legal copy below that reads “Auto-exposure altered”). The ad ends with the just-made video being attached to an email and the narrator saying “And this is the new iPhone sharing video. Video on the iPhone 3GS, the most powerful iPhone yet.”

The music playing in the background is “Mr. Pitiful” by Matt Costa (iTunes link).

Apple has released two new commercials for the iPhone 3GS: “Voice Control” and “Copy & Paste.” The song playing in the background in both commericals is “Mr. Pitiful” by Matt Costa (iTunes link).

The commercials are a departure from Apple’s previous focus on apps and instead examine some of the new features of iPhone 3.0. The ads end with a new tagline: “The most powerful iPhone yet.”

Voice Control

The ad takes a look at the new voice control feature of the iPhone. Examples of voice calling and controlling the iPod (“Play songs by Jack Johnson”) are shown.

Copy and Paste

A narrator introduces the iPhone and says it lets you do some pretty incredible things. It then shows how to copy and paste a phone number, an article with picture into an email, and a Google Map. Hmm, I’m not sure copy and paste qualifies as a “pretty incredible thing.”