Cult of Mac’s Leander Kahney put together this nice video of himself using Apple’s new EasyPay system at an Apple Store. EasyPay allows shoppers to do self checkout on many items in the Apple Store using their iPhone. The process requires the official Apple Store app (free).
Leander notes that you can’t purchase big ticket items like iPhones, iPads, and Macs via EasyPay, you’ll still need to find an Apple employee for that.
If you haven’t been in an Apple Store in a while, this is a sorely needed service. When I went to purchase headphones at the Lincoln Park Apple Store in Chicago, there was one employee handling purchases in a crowded store on a Saturday. There was no identifiable cash register area in the store. It was a poor, albeit unique, shopping experience.