
The divide between paper and digital magazines just grew a little closer. The Audit Bureau of Circulations, which is a non-profit organization funded by advertisers and charged with auditing print circulations, recently changed the rules concerning how digital and paper magazine subscriptions are counted:
The Audit Bureau of Circulations said Tuesday that it has changed its definition of a digital magazine to accommodate the new class of tablet-style devices.
The new rules allow publishers to count paid digital subscriptions as part of a magazine’s overall circulation as long as all the same editorial and advertising material is included.
That means publishers can custom design their articles and photo spreads for Apple Inc.’s iPad, which goes on sale April 3. Without the rule change, they could only count digital editions that appear exactly the way they do in print.
This is good news all around, as it simplifies the picture for advertisers and content owners both. And good for Apple too as it help legitimize the iPad’s magazine and newspaper content.














